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Free Tool
UTM Link Builder
Add UTM campaign parameters to URLs that lead to WhatsApp — measure marketing ROI.
01
Build a tracked URL
Add UTM parameters to URLs that lead to WhatsApp — measure marketing ROI.
Landing page or redirect URL before WhatsApp.
Step-by-step instructions
Track which ads, emails, or posts drive WhatsApp conversations by appending UTM tags to landing URLs that redirect to your wa.me link.
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Enter destination URL
Use your website landing page or direct wa.me link as the base URL.
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Set UTM campaign fields
Fill source, medium, campaign, and optional term/content for analytics.
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Generate tracked link
Copy the full URL with encoded UTM parameters.
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Use in ads and bios
Share the tracked link in Instagram, email, or QR codes. View results in Google Analytics.
Frequently asked questions
Common questions about UTM Link Builder — answered for quick reference and search engines.
Can I add UTM directly to wa.me?
wa.me ignores unknown params. Best practice: link to a landing page with UTMs that redirects to WhatsApp.
Which UTM fields are required?
At minimum set utm_source and utm_medium. Campaign name helps compare promotions.
Will this work with Facebook ads?
Yes. Use the tracked URL as your ad destination or in the call-to-action button.
Is link building free?
Yes. All processing happens in your browser.
About UTM Link Builder
Track which ads, emails, or posts drive WhatsApp conversations by appending UTM tags to landing URLs that redirect to your wa.me link.
This free tool runs entirely in your browser. No signup, no data stored on our servers — your numbers and messages stay private on your device. Browse all free WhatsApp tools.