What is UTM Link Builder?
Add UTM campaign parameters to URLs that lead to WhatsApp — measure marketing ROI.
Launch the tool here: UTM Link Builder →
How to use UTM Link Builder
- 01
Enter destination URL
Use your website landing page or direct wa.me link as the base URL.
- 02
Set UTM campaign fields
Fill source, medium, campaign, and optional term/content for analytics.
- 03
Generate tracked link
Copy the full URL with encoded UTM parameters.
- 04
Use in ads and bios
Share the tracked link in Instagram, email, or QR codes. View results in Google Analytics.
Who is this tool for?
Marketers & sales
Quick WhatsApp links, QR codes, and message templates without installing software.
Small businesses
Free utilities for customer chat, PDF invoices, and social sharing.
Developers & SEO
Minifiers, formatters, and sitemap helpers for faster site work.
Frequently asked questions
Can I add UTM directly to wa.me?
wa.me ignores unknown params. Best practice: link to a landing page with UTMs that redirects to WhatsApp.
Which UTM fields are required?
At minimum set utm_source and utm_medium. Campaign name helps compare promotions.
Will this work with Facebook ads?
Yes. Use the tracked URL as your ad destination or in the call-to-action button.
Is link building free?
Yes. All processing happens in your browser.