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Messaging & campaigns

Personalized Media Engine visual + personal

Use Excel column names like [ColumnA] and [ColumnB] inside photo and video captions for ultra-personalized media campaigns. One shared image with 5,000 unique captions — perfect for regional offers.

Feature overview

Everything you need to get started

3 quick steps
Edition Standard & Business
Category Messaging & campaigns
Summary Excel columns inside photo & video captions
Quick start

Follow these steps in WhatSender Pro to activate this feature in minutes.

  1. Prepare one hero image or video plus Excel columns for name, offer, and city.

  2. Write caption: "Hi [ColumnA], your [ColumnB] offer expires Friday!"

  3. Attach media once, preview captions per row, then send.

How it works

Step-by-step guide

  1. 01
    Prepare media + spreadsheet

    One shared image or video plus columns for name, offer, city, etc.

  2. 02
    Write caption with column tags

    Use [ColumnA], [ColumnB] syntax in the caption editor.

  3. 03
    Attach media once

    Select the image/video file for the whole campaign.

  4. 04
    Preview captions per row

    Live preview shows unique caption text under the same media.

  5. 05
    Launch with delays

    Media_personalizer.dll renders each caption at send time.

Business impact

How this helps your business

  • One asset, many messages

    Avoid designing 500 banners — personalize with text only.

  • Regional relevance

    City and store name in caption boosts local conversion.

  • Retail promo speed

    Flash sales go out in minutes with spreadsheet-driven copy.

  • Brand consistency

    Same visual identity with tailored offer text per segment.

Pro tips

Best practices

  • Map Excel headers clearly — [ColumnA] follows import column order.
  • Keep hero image text-free so caption carries the personalization.
  • Test longest city names in preview for truncation.